What the hell am I doing in your inbox on a Wednesday, you ask? Well, it’s the first Lucyverse monthly round up of crap ads, of course! And we’re easing ourselves in by taking a very slow trundle around the psychological cul-de-sac known as British Daytime TV. Have you been affected by a mattress that wasn’t your fault? Are you cheerily discussing your imminent demise over the garden fence? Do you wonder how Ian Botham keeps his lithe physique?
For answers to these questions, let’s fuse our arse cheeks to the sofa, learn depressing amounts of information about atrial fibrillation and perhaps sponsor a donkey or two as we journey into the daytime ad underworld…
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